![]() You might also consider that there are other reasons why you should use a DAM instead of a platform that is “DAM-like” like Dropbox. Note that Dropbox, Box, Drive, and SharePoint do not successfully qualify as “true DAM” when you measure them against the ten characteristics of DAM. Where they all fall flat is when you try to rank them across the ten core characteristics of DAM. Box and Dropbox are great for simple cloud storage without complex use-cases and Google Drive (G-Suite) is great for document creation just like the Microsoft Suite. SharePoint implementations range across a wide scope of use-cases. Don’t get us wrong - these tools have their strengths, but DAM is not one of them. With DAM, organizations can create, catalog, manage and access various types of digital assets with unparalleled speed and accuracy, something that can’t be done as easily with standard cloud storage and sharing solutions like SharePoint, Box, Dropbox or Google Drive. And don’t forget things like measuring content utilization or curation of the brand’s content. Companies are in need of full-scale solutions that not only provide content hosting and cloud storage, but also automatic delivery to other channels and platforms. As brands start to produce more and more media, using Dropbox or Box to automate creative tasks and serve up assets to relevant stakeholders just isn’t scalable anymore. That means not only investing in various forms of media but investing in how each of these assets are managed, retrieved and deployed through the use of digital asset management (DAM). It’s important that organizations be ahead of the curve when it comes to managing their digital assets. Is Dropbox a sustainable platform for digital asset management? With so much digital content to create, optimize and publish, it’s time for brands to stop thinking about cloud storage and start thinking about cloud organization and content automation. According to Forrester, modern buyers are digital-first buyers, meaning that 92% of B2B purchases start with search, 68% of B2B buyers prefer to research online and 62% of buyers believe they can determine selection criteria based solely on digital content. This notion shouldn’t alarm anyone, and no one is suggesting a manufacturing company transform themselves into CNN. ![]() In today’s ultra-competitive business environment, organizations find themselves transforming into media companies.
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